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  • Cut-N-Weld-Logo-WebSA2

    Cut n Weld
    Brand Guidelines

    This brand guideline consolidates all the brand assets for Cut n Weld in one convenient and shareable space.

    Values

    Cut-N-Weld continuously improve how they service their customers, their internal processes and, most importantly, the range of products they supply to their customers.

    Tone & Personality

    Professional and product focused.

    Visual foundation

    Mondern and industrial. The visual aesthetic appeals to the user in the context of how Cut-N-Welds products are used and the environment they are used in. As such, the brand imagery, colours and shapes align with the look and feel of the industrial environment of their ideal customer. 

    Logos are visual shortcuts for identifying a brand. They may be made up of symbols, shapes, and stylized text or a combination of all three, and through the visual choices made should evoke a company’s brand story.
    Display the logo and icon on any colour that strongly contrasts with the background colour.

    Primary Logo

    Cut-N-Weld-Logo-Web
    CNW-Favicon

    Secondary logo

    Download the Cut n Weld Logos:

    Primary Colours

    #000000

    RGB: 0, 0, 0

    CMYK: 75, 68, 67, 90

    #D71921

    RGB: 215, 25, 33

    CMYK: 9, 100, 100, 2

    #FFFFFF

    RGB: 255, 255, 255

    CMYK: 0, 0, 0, 0

    Secondary Colours

    #EDF2F7

    RGB: 237, 242, 247

    CMYK: 5, 2, 1, 0

    #F7FAFC

    RGB: 247, 250, 252

    CMYK: 2, 0, 0, 0

    This typography will distinguish the brand from the crowd, conveying the brand personality in an instant, attracting and holding the audience’s attention, building recognition, establishing a sense of occasion, structuring information and promoting understanding.The typeface chosen represents the brand and is easy to read and is flexible enough to cover all the times and places when something needs to be said.

    Primary font

    Roboto Bold

    ABCDEFGHIJKLMNOP
    QRSTUVWXYZ1234567
    890!@#$%^&*()

    Secondary font

    Roboto Regular

    ABCDEFGHIJKLMNOP
    QRSTUVWXYZ1234567
    890!@#$%^&*()

    Imagery Guidelines

    • Use crisp, clean, colourful photographic images.
    • The theme of the images should relate back to cutting and welding of metals, and safety/PPE.
    • Stock photos should be darker in colour and focus on the equipment being used.
    • Ensure that people are relatable in a South African context.
    • Use images of a sufficient quality. No pixelation.

    Do's

    • The ‘N’ in ‘Cut N Weld’ should always be capitalised when written into a body of text.
    • Headings should always be in UPPERCASE.
    • The primary logo should always be used on the black or white background but the inverted should be used on a red background – this is due to the colour combination of the logo itself.
      See Below example:
    Cut-N-Weld-Logo-WebSA2
    Cut-N-Weld-Logo-WebSA2

    Dont's

    • Avoid potentially offensive or sexual images.
    • Never use copyrighted material from other sites without permission nor watermarked images.
    • Never stretch or alter the original image aspect ratio.
    • Do not use the primary logo on a red background – this is due to the colour combination of the logo itself. Do not use the inverted logo on a black or white background. 
      See Below example:
    Cut-N-Weld-Logo-WebSA2

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